Advertising law and regulation


Published by a UUÂãÁÄÖ±²¥ TMT expert
Practice notes
Sustainable Business Toolkit

Advertising law and regulation


Published by a UUÂãÁÄÖ±²¥ TMT expert

Practice notes
Sustainable Business Toolkit
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FORTHCOMING CHANGE: On 24 May 2024, the Digital Markets, Competition and Consumers Bill received Royal Assent, becoming the Digital Markets, Competition and Consumers ACT 2024 (DMCCA 2024) and coming partly into force on that date. DMCCA 2024, s 251 (which is not yet in force) will revoke the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277. DMCCA 2024 will also update certain parts of the Consumer Rights Act 2015. Once revoked, the provisions presently contained in the CPUTR 2008 will be replaced by Part 4 of DMCCA 2024 (which largely replicates the requirements of the CPUTR 2008). These changes affect this Practice Note and it will be updated in due course.

This Practice Note introduces the laws and regulations governing Advertising. It gives an overview of the self-regulation of non-broadcast and broadcast advertising in the UK (under the CAP and BCAP codes), the impact of intellectual property rights (copyright, trade marks and passing off) for advertising, consumer and business protection regulations, and data protection and privacy.

Regulatory regime overview

The rules applicable

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Jurisdiction(s):
United Kingdom
Related legal acts:
Key definition:
Advertising definition
What does Advertising mean?

Advertising is defined very broadly to encompass any form of representation that is made in connection with business in order to promote the supply or transfer of a product.

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