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Overview of the sales and/or commercial department

The sales or commercial team is typically the most customer facing department within an organisation, generating new customers or leads within your organisation’s industry, managing existing key accounts and identifying new opportunities, perhaps in other sectors or markets, or new ways of developing existing sectors or markets. As the main driver of sales, they are at the forefront of any organisation.

Sales will work very closely with the marketing department to ensure that the organisation’s product and service offerings are targeted at the right market for your business. They will also need to work closely with the product development team to ensure that they are aware of when any new products/services are expected to be launched to the market and can keep both existing and potential new clients updated. The sales team are also in the best position to be able to provide direct feedback from customers to the product development team as to any new or enhanced products or services, which the organisation should be considering developing.

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