Market definition and analysis in EU and UK competition law

Produced in partnership with Paul Reeve of RBB Economics , Léa Julienne-Ista of RBB Economics and Mert Bakirci of RBB Economics
Practice notes

Market definition and analysis in EU and UK competition law

Produced in partnership with Paul Reeve of RBB Economics , Léa Julienne-Ista of RBB Economics and Mert Bakirci of RBB Economics

Practice notes
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Introduction

Market definition is the traditional starting point for most analysis under Competition law. It provides an objective conceptual framework for systematically identifying competitors (or potential competitors) that may constrain a company’s behaviour. The Commission refers to these as ‘effective and immediate competitive constraints’.

Competition authorities use market definition in several contexts, especially for merger control, the assessment of anti-competitive agreements, and abuse of dominance cases.

  1. •

    Merger control—competition authorities assess the effects of the proposed merger. To that end, the Commission and the CMA identify the markets in which the merging parties are active, and the competitive constraint that the merged entity would face in such markets

  2. •

    Anti-competitive agreements—when competition authorities suspect an anti-competitive agreement between suppliers or purchasers, they usually assess whether the agreement had anti-competitive effects. This requires defining the markets that may have been affected by the agreement

  3. •

    Abuse of dominance cases—competition authorities assess whether the investigated company has significant

Paul Reeve
Paul Reeve

Partner, RBB Economics


Paul is a Partner in RBB’s London office, having joined the firm in 2020. Paul has worked as a competition economist for nearly 20 years, in consultancy, regulators and industry. He has particular expertise in UK merger control, having worked for much of the last decade at the CMA and its predecessor, the CC.

Paul has worked on around 100 UK mergers, and was the lead economist on several Phase 2 cases, most notably BT/EE. He was the head of economics in Phase 1 mergers, leading a team of economists in cases across numerous sectors. Paul is a former chair of the CMA’s Mergers Intelligence Committee, responsible for deciding which mergers should be investigated. He also acted as a Director on several merger cases, and led the development of merger policy in several areas including retail mergers. He was the primary author of the CMA’s Rail Franchise Merger Guidance.

Paul has particular experience in broadcasting and telecommunications, and was a Director of Economics at Ofcom, the UK regulator. He is also an expert in energy, having led several workstreams in the CMA’s energy market investigation and worked on the SSE/Npower merger. Paul also has experience of the client side of the process from 3 years in-house at Sky, during which he worked on the BSkyB/ITV merger, Ofcom’s Pay TV Review, and various other competition matters.

Léa Julienne-Ista
Léa Julienne-Ista

Economist, RBB Economics


Léa is a Senior Associate based in the Paris office of RBB Economics, where she has worked since 2018. Her experience includes merger assessments, abuse of dominant position, horizontal and vertical agreements, as well as follow-on damages.
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Since joining RBB, Léa had advised on a wide variety of competition cases before the European Commission and domestic authorities. Léa’s sectoral experience expands a wide range of sectors, including internet search, TV broadcasting, advertising, white goods, supermarket, and various industrial goods.Ìý

Mert Bakirci
Mert Bakirci

Economist, RBB Economics


Mert Bakirci is a Senior Associate at RBB Economics, based in Düsseldorf.ÌýSince joining RBB in 2020, he has advised clients on a variety of competition matters, including abuse of dominance investigations, follow-on damage litigations, and merger control procedures.
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Mert has provided advice on matters before competition authorities and courts at both the EU and national levels, most notably in the UK, Germany, Austria, and Turkey.ÌýHis experience spans several industries, including medical devices, ophthalmic products, trucks, and consumer goods, as well as sports betting data and football transfer markets.

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Jurisdiction(s):
United Kingdom
Key definition:
Market definition definition
What does Market definition mean?

the starting point for most competition law assessments, which will then consider whether there is any market power.

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