Prize promotions


Published by a UUֱ TMT expert
Practice notes
In-house

Prize promotions


Published by a UUֱ TMT expert

Practice notes
In-house
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FORTHCOMING CHANGE: On 24 May 2024, the Digital Markets, Competition and Consumers Bill received Royal Assent, becoming the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and coming partly into force on that date. DMCCA 2024, s 251 (which is not yet in force) will revoke the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277, which affects this Practice Note. Once revoked, the provisions presently contained in the CPUTR 2008 will be replaced by Part 4 of DMCCA 2024 (which largely replicates the requirements of the CPUTR 2008). This Practice Note will be updated for this change in due course.

For a detailed comparison of the CPUTR 2008 and Part 4 of DMCCA 2024, see Practice Note: The Digital Markets, Competition and Consumers Act 2024—key provisions from a consumer protection perspective.

This Practice Note examines the law and regulation that applies to operating Prize promotions, including prize competitions and free prize draws.

The law concerning prize draws and lotteries is not harmonised between the UK and EU and certain promotion mechanics which are commonly

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Jurisdiction(s):
United Kingdom
Related legal acts:
Key definition:
Prize definition
What does Prize mean?

“prize” in relation to a gaming machine— (a) includes any money, article, right or service won, whether or not described as a prize, but (b) does not include an opportunity to play the machine again.

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