EU Law analysis: The judgment contains a preliminary ruling by the Court of Justice on the interpretation of the EU Unfair Commercial Practices Directive 2005/29/EC (the EU UCPD). The Court of Justice held that a valuation service for goods (here, gold) which is provided by a trader to a consumer before the purchase of those goods from that consumer and which makes the purchase subject to acceptance of the price determined by the trader during that valuation, qualifies, together with that purchase, as a ‘product’ under the EU UCPD. Consequently, practices directly connected with the promotion of that (combined) product to consumers come within the scope of the EU UCPD. This case confirms the broad scope of application of the EU UCPD in order to achieve a high level of consumer protection and is in line with previous Court of Justice...
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