Commercial law analysis: On 6 April 2025, the consumer-focused parts of the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) came into effect, implementing a significant change in the UK’s consumer law regime. Most notably, it gives the Competition and Markets Authority’s (CMA) substantial new investigatory powers, including the ability to impose fines of up to 10% of a company’s global turnover for breaches of consumer laws. In this Perspective, Simon Bishop, Partner; Alex Cooper, Senior Associate; and Giulia Trojano, Senior Associate of Hausfeld & Co LLP consider how the regime will apply in particular to business making false or misleading environmental claims (also known as greenwashing) and the importance to the CMA of combatting such greenwashing.
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